MEET THE TEAM
 Tom Niesen
CEO & Founder
Before starting Acuity Systems, Inc. in 1990, Niesen spent 14 years in upper sales management and marketing positions with companies like Polaroid and Fuji Film. There he built sales teams and began to understand how and why sales teams failed, the difference between effective sales processes and what just sounded good, and what it really took to create a superstar sales force.
Today, he blends his own experiences with nationally proven training and evaluation tools from The Sandler Sales Institute, Objective Management Group, and Extended DISC, to teach a unique brand of sales training and personal development. It's so unique - and so engaging - that Niesen closes his own prospects at a rate that would make most salespeople green with envy.
Tom can frequently be found on the road conducting in-house workshops for major corporations, and he is regularly asked to assist in the training and development of sale trainers nationwide. He helps industry leaders formulate successful management, sales, and prospecting strategies daily. Top executives from Tyco, Heidelberg, and Coldwell Banker have all benefited from Tom's expertise and experience, especially in the areas of new account acquisition and recruiting an effective sales winner.
He utilizes the only Management Development Curriculum that is ISO9000 certified and Entrepreneur Magazine ranked #1. Not to mention his "How to Build a Superior Sales Force" Seminar was ranked #1 by INC. Magazine four years in a row.
Tom has conducted seminars for such companies as Quaker Oats, Minolta, Lucent, Fuji Film and McDonalds. Tom has been featured in radio and print. In addition to being Dallas Man of the Year in 1999, Tom was recently honored as The National Association of Women Business Owners D/FW Corporate Partner of the Year.
Book Tom for a speaking engagement
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Sherri Niesen
CEO and co founder of Acuity Training, Inc.
In a recent Magazine article "Sales Superstars" 4 of the 8 listed were clients of Acuity Training systems.
Using the Sandler Selling System® we break the conventional rules that make the sales process ineffective and demeaning. We teach honest, no-nonsense sales techniques that get results while preserving the sales professional's self-respect. Prospects are treated as they want to be treated: as intelligent, thinking individuals; BUT, the prospect NEVER controls anyone who masters the Sandler Selling System® .
This program offers you comprehensive instruction and support as well as the expertise and philosophy that have made the Sandler Selling System® the most powerful selling system on the market today. The three modules of this exciting program are:
- "Managing Your People"
- "Managing Your Business"
- "Managing Your Technology"
These modules explore the critical elements for success in any management situation.
The Strategic Sales Management program was developed using adult learning methodologies, the most advanced approach to professional training. You'll experience a participatory, rather than a passive, training format to facilitate true learning and comprehension.
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Bill Terrill
Managing Partner, Trainer, Coach, & Consultant
"Within each of us is a connoisseur. There is something you can do better than anyone else and we have perfected the art of drawing out your inner expert."
"The people who say the hardest part of sales is picking up the phone to make cold calls are missing the point. If you don't truly believe in your heart of hearts that you are the answer to that prospect's problems, then you are wasting your time. We teach sales professionals to own every aspect of prospecting."
Bill has enjoyed working with many industry leading clients such as Dick's Sporting Goods, Stop N Shop, Liz Claiborne, Payless, North Mississippi Health Services, The Make-A-Wish Foundation and more.
Bill is actively working with many of the top companies in the ever growing DFW area. Areas of particular interest to many of his clients are: prospecting into new opportunities, collapsing a commoditized market, and developing unique sales cultures.
"If I wasn't a partner I would be our highest grossing client. Our system just plain works."
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Brad Stevens
Coach and Consultant
Brad Stevens brings over 25 years of business management and development experience to the Acuity team. From holding executive positions to successfully founding 3 companies of his own, Brad has a clear understanding of what it takes for a business to be successful.
He is also a firm believer that quality performance must be built in at the design stage. With this philosophy in mind, he helps businesses grow by focusing on three key areas: the people, processes, and company performance. His 23 years of experience in the staffing industry and his background in operations allows him to then fill in any gaps.
Brad received his bachelor’s degree in business from Texas Tech University, and his MBA from the University of Dallas. He has served as a member of the Economic Development Council for the Greater Dallas Chamber from 1998-2001, and is Past Chairman of the Texas Chapter of The Association of Work Process Improvement (TAWPI).
Currently, Brad is actively involved with the CEO Netweavers organization and has served on the Steering Committee, the M&A Forum and the Program Committee. He is also the Vice President of the Dallas Sigma Chi Alumni Chapter and serves on the Executive Committee of this association.
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Renee Mendenhall
Managing Partner
Renee@salesmadeeasy.com
972.960.8695 x 227
Never one to blend in, Renee Mendenhall has a track record filled with success. In fact, prior to taking on her a current role, she was ranked one of the top three Business Development Managers at a $23 billion dollar, Fortune 150 company.
Renee brings with her a passion for building and developing sales teams that are results-oriented, revenue generating, and willing to adapt to changing markets.
She credits her professional success to the strong work ethic instilled in her by her family, as well as mentors who have devoted their time and expertise to her growth.
Feel free to contact Renee if you are interested in improving your sales force and growing your business.
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L’areal Hudson
Director of Marketing
Lareal@salesmadeeasy.com
972.960.8695 x 222
L’areal Hudson graduated magna cum laude from the University of North Texas with a degree in marketing. Before joining the Acuity team, L’areal did marketing for the Murchison Performing Arts Center. There she was responsible for rebranding the performing arts center, increasing brand awareness and attendance, and bridging the gap between the center and the student body. She also spent four years as the Marketing Assistant at Golden Triangle Mall where she coordinated special events, handled interior visual merchandising, and leveraged the various marketing efforts.
As the Director of Marketing for Acuity, she handles all the marketing from managing the website to social media to booking speaking engagements and anything in between.
A self proclaimed quotaholic, L’areal, lives by an old Walter Bagehot quote: “The greatest pleasure in life is doing what people say you cannot do.” It is no wonder then, that she views obstacles as an opportunity to be innovative and challenge the status quo.
Feel free to contact L’areal regarding sponsorship/partnership opportunities, upcoming events (registration, information, etc.), or booking Tom for a speaking engagement.
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